= Ilya Narinsky — Director of Design & UX

Design management of Advertising products at Yandex, 2020—2022
Design management at Delivery Club, 2017—2020
Design management at Zoon,
2012—2020
Product design course by Ilya Narinsky
Product design & branding for Mnogo lososya
Design management at Lamoda, 2012—2014

Some thoughts

Turn Signals
I’ve been driving a BMW on public roads for a while. There are roads with several lanes and turns, so you have to turn and switch lanes. I use the steering wheel (it’s like all cars) and the awfully designed turn signals…
Business Cards
It’s kind of like CDs. They still exist, but I don’t really know why. Who are the people who buy CDs? And who are the people who burn things on them? At the same time…
Three Versions of One Design
There is an outrageous tradition to bring three versions of a design. As a designer, I’ve never done that. And as a client, I beg to give me only one version. But nothing works; designers agree, nod, but still bring several versions…
Corporate Merch
It’s cool if merchandise doesn’t look like merchandise. Corporate T-shirts are a type of uniform that cashiers and couriers are used to wearing but not employees. It’s neither interesting to them nor clients…
Company Satisfaction
There is a term «customer satisfaction». This is a general name for metrics to understand the convenience and usefulness of the product: how quickly the customer copes with the task and how much he enjoys the process. It is considered as the principal aim…
Rebranding of Yandex Direct
Together with an amazing team, we redesigned the interface, visual style, logo and identity. Yandex.Direct has retained its functionality, but it has become simpler and closer to the user…
Storytelling
Many people believe that it is easy to design landing pages and banners, while interface design is difficult. Any designer can make a landing, but only specialists can make a good product…