Some thoughts


Company Satisfaction
There is a term «customer satisfaction». This is a general name for metrics to understand the convenience and usefulness of the product: how quickly the customer copes with the task and how much he enjoys the process. It is considered as the principal aim…
Rebranding of Yandex Direct
Together with an amazing team, we redesigned the interface, visual style, logo and identity. Yandex.Direct has retained its functionality, but it has become simpler and closer to the user…
Storytelling
Many people believe that it is easy to design landing pages and banners, while interface design is difficult. Any designer can make a landing, but only specialists can make a good product…
Decision Making
When I tell passers-by about design (usually in the subway at the escalator), I usually start with the fact that design consists of three consecutive processes: research, finding a solution and making a decision…
Maturity
The designer makes a level-up to the presenter when he ceases to associate himself with his designs. You can criticize his layout, and he thinks it refers to the layout only, and he doesn’t take it personally. If you can separate it — you’re mature…
How to Hire
Six months ago, Kostya Gorsky wrote that Intercom refused to trial product designers. So did I…
Subjectivity
What to do with the subjectivity? When life forces you to evaluate design layouts and make decisions, the question arises what to do with your own subjectivity…