It’s cool if merchandise doesn’t look like merchandise. Corporate T-shirts are a type of uniform that cashiers and couriers are used to wearing but not employees. It’s neither interesting to them nor clients. For them, the only valuable merchandise is a quality base T-shirt with a logo on the inside. It doesn’t make clients look like advertisers when they put this thing on. Instead, they see the logo and appreciate the gift.

Back when clothes were quite expensive, employees were happy to get an extra hoodie or T-shirt. Now such a gift is not that valuable, as people want something more. Merch clothes should be independent fashion items. Regardless of the logo, it should be appealing to wear.

Here is the merchandise that we made inside Yandex Ads. To do this, we even created an internal studio and a special site: merchproject.studio.