What to do with the subjectivity?

When life forces you to evaluate design layouts and make decisions, the question arises what to do with your own subjectivity. In our society, it is not accepted to show it — it is considered bad manners or even unprofessionalism. Seniors respect each other’s expertise, and disagreements are checked in A/ B tests.

However, suppressing subjectivity is harmful not only for yourself, but also for the project. A design solution may have problems that are difficult to formulate or that may seem subjective. I usually follow the scenario:

  1. If I like the layout it doesn’t mean it solves the task perfectly. But you can launch it and look at rates.
  2. When you don’t like the layout, you need to look for a problem that may be in the mission statement itself.