Good and bad logos exactly exist in my world as well as brilliant and disgusting ones. There are successful and unsuccessful rebrandings. There are also techniques that I’m just not familiar with, for example, open grotesques and various kinds of Art Nouveau. But this is the designer’s world, in which logos generally owe a lot.

And there is a real world in which logos need to do only two things:

1. Please founders
2. Not confuse the customers