Designer and Text

Passers-by often ask me whether a designer should write texts or not. I always say in depends on the agreements.

Design is a composite process, and writing text is not only a part of it, but also a basic skill of a designer (provided that you actually have a designer). When the whole process is handled by one person, the product turns out to be more harmonized. But for the sake of efficiency or because of the complexity of the product, the roles are often separated: the texts are written by the editor. It’s great if he discuss it with the designer in the process.

How to learn to write? I don’t know.

It’s not enough to read “Write, Shorten”, as it’s not enough to just learn a Sketch or Photoshop. It is necessary to develop a broad-mindedness and visual experience.

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